Your Experienced PPC Marketing Agency
VPDM Digital Marketing provides Google AdWords PPC management services to SMBs in Toronto, Hamilton, St. Catharines, and Niagara.
PPC Campaign Management for Businesses
Our team of Google AdWords and Google Analytics Certified professionals and paid search experts will manage every single aspect of your paid search campaigns.
Ready to start your customized PPC management services now?
Choose your AdWords PPC Advertising Package and get started today for free!
Our PPC services include the following strategic PPC marketing tactics:
- Developing user-marketing personas to understand your targeted audience.
- Comprehensive keyword research including short-tail, long-tail, and related keywords and phrases that you don’t know your prospects are using to search for your products & services.
- Competitor analysis and paid search audit.
- Text ad copywriting and/or display ad design.
- Conversion Tracking .
- Retargeting / Remarketing.
Toronto & Niagara’s Top PPC Management Firm
We are southern Ontario’s organic and paid search experts. Search Marketing is the foundation of our shop and PPC management services for Toronto and Niagara businesses is our specialty.
Our proven content + search + social strategy for businesses is based on user intent, search engine marketing, and search engine optimization, all leading to conversions – sales – from your website or in your bricks and mortar store.
We’ve developed proprietary skills with comprehensive keyword research, using the top paid SEO tools allows us to accurately source exactly what topics and keyword phrases your target demo is using to search for the products and services you provide.
Our process for our customized PPC management services includes a strategic mix of users and search optimized text ads, displays ads and retargeting/remarketing using Google’s search and display networks.
Full Service AdWords PPC Management Focused on Conversions
We’ll research, craft, execute, and manage your Google AdWords PPC campaign strategy by building a series of SEO and user optimized Google text & display ads.
We’ll strategically split these ads and into unique optimized AdGroups that we’ll populate with highly researched, high volume, popular keyword phrases that your target audience uses to find your products and services.
Our PPC Campaign Management Services For Toronto & Niagara SMBs
- Extensive and detailed keyword research based on the goals for each user-marketing persona and each ad. Includes short-tail, long-tail, and related keywords.
- Google AdWords ad copywriting using primary, secondary, and related keywords & phrases used to optimize each ad.
- Creation and management of all PPC Ads, AdGroups, and keywords.
- Production, design and optimization of all display ads.
- Setup of conversion tracking pixels for further remarketing/retargeting campaigns via Google search and display networks.
- Set up of conversation goals in Google AdWords and Analytics.
- All ads will link to a dedicated landing page which will optimize for leads and conversions.
Optimized Landing Page Design
Users should be directed from the PPC text & display ad to a mobile friendly landing page, not to your home page or internal webpage.
We’ll design your landing page with a clean and easy user experience to make it super easy for your prospects get the information they need in order to provide your team with the information you need to start the conversation or sell your product or service.
This page will be designed for the sole purpose of selling your products and services that were promised in the PPC ad.
The lead generating landing pages will be hosted on your existing server, built on your domain and will include:
- SEO, design, and marketing strategy for each campaign and group of ads.
- SEO optimization of the page’s metadata including page titles, urls, title tags, header tags, and images on any landing pages.
- On-page SEO copy writing for landing page marketing copy.
- Conversion Rate Optimization (CRO) tactics will be used on all landing pages.
Conversion Rate Optimization (CRO)
Driving qualified users to your website in one thing, but maximizing conversions on your website is our ultimate goal.
Our experience with national Google AdWords PPC campaign management has allowed us to create PPC campaigns with trackable conversion rate optimization tools, tactics, and metrics.
We’ll set and manage attainable goals for key metrics such as cost per acquisition (CPA), cost per click (CPC), and conversion rates for ads, ad sets, and landing pages.
Remarketing / Retargeting
We add a retargeting/remarketing element using conversion tracking pixels, that we embed in your website code, on each landing page.
This allows us to track qualified visitors and remarket/retarget to them, in an appropriate fashion in Google search and the Google ad display network of targeted, high quality, popular websites.
Let’s Get Started Now!
A PPC Marketing Strategy That’s Data-Driven & Results Oriented
Being the data-driven PPC marketing agency we are, each month we report on the key metrics (KPIs) for each campaign, as well as provide recommendations, based on the data, to implement the following month.
Our Google AdWords PPC agency professionals will focus on the following key metrics (KPIs) to measure the success of your campaign:
- Average position of ads
- Total impressions
- Total clicks to landing page
- Time spent on landing page
- Average Cost per click (CPC)
- Click through rate (CTR)
- Average Cost Per Acquisition (CPA)
- Total Conversions (leads, ecommerce sales, newsletter signups, bookings, etc)
- Conversion Rate
- Total Cost
PPC Management Fees
Ready to start you custom, optimized Google AdWords PPC Strategy?
We’re ready to be the best PPC company you’ve ever worked with and deliver to you the best ROI you’ve ever had.
Get started today for FREE!
Find our PPC Advertising Packages here.