Promoted Pins are Now in Canada
Good news, Pinterest lovers and digital marketers! Promoted pins are now in Canada, and you can start using them in your marketing strategy.
The popular virtual bulletin board software just announced that promoted pins are now available for Canadian users. Beginning this month, users will now be able to see local companies in their feeds and search results.
This is exciting news! Why, you ask?
Because your digital marketing game just got more creative.
Using Pinterest to promote your business is a great strategy, but many businesses overlook it. That’s because Pinterest users are sometimes stereotyped to be stay-at-home moms, teachers, or cooking bloggers.
But the reality is that so many people use Pinterest every day to find ideas, content, and a fresh outlook on something. There’s a market of people waiting to see what you have to suggest. So start advertising on Pinterest now!
What are Promoted Pins?
Advertising on Pinterest is done through promoted pins. Essentially, you pay for your pin to show up in a user’s feed, either when they search a category or when they browse a specific topic.
It’s the same concept as Google adwords, but done within the platform instead of a search engine. Users search and browse certain categories or terms, and your pin will show up as they scroll through.
Why Advertising on Pinterest Works
People come to Pinterest looking for inspiration. They don’t have something specific in mind, and they’re open to new ideas.
That’s the perfect opportunity for brand awareness!
Every day in Canada, 3.9 million pins are saved. That’s a lot of ideas and content floating around.
Promoted pins work because they look like a regular pin. This means they aren’t disruptive or distracting to users, and it doesn’t affect their overall user experience.
More than 75% of the pins on Pinterest come from businesses. Whether that’s a brand sharing their own content, or a user sharing a brand’s content, these pins come from somewhere.
Sharing content and word of mouth marketing are essential components of any digital marketing strategy. Since the whole platform is about sharing ideas, advertising on Pinterest feels almost natural.
Another thing to remember is the lifetime of a pin. Pins can last forever, circling around and getting re-pinned from time to time. Once you put your pin out there, it can continue to be shared over and over again, instead of disappearing like a tweet or an Instagram post.
Who Should Use Pinterest Marketing?
The most popular categories on Pinterest are food and drink, DIY and crafts, fashion, beauty, and home decor. But there are categories for everything, from tattoo ideas to funny memes.
The reality is that you can make Pinterest work for your brand. If you can find a creative element to play up, you can advertise on Pinterest.
Infographics work really well if you have a specific niche-based company. You can also post pins for blogs and articles your company writes, as well as links to your website.
Regardless of what industry you’re in, you can find some creative content that people might be interested in. All you have to do is target it to the right audience and use the right keywords so it reaches those people.
How to Advertise on Pinterest
Okay, so you know why you should be on Pinterest. But you might still have some questions about implementing and developing your Pinterest marketing strategy.
First, it’s important to understand how Pinterest marketing works.
Set up a pin with the content you’ve chosen to share. Then, you can add keywords, target audiences, and set up your cost per click (CPC) bid. You can select up to 150 keywords for each pin, so make sure you’ve done enough research.
When you’ve done that, you can set up the rest of the campaign terms, like budget and length.
Once you’ve begun running promoted pins, you’ll be able to track them using the Pinterest for business tools available.
Creating Perfect Content for Promoted Pins in Canada
Now that you’ve learned the technical stuff, let’s talk about another important part of your Pinterest marketing strategy: the content.
Pinterest is different than Facebook, Twitter, and Instagram because it’s based on individual creativity. Your pins have to inspire a creative or unique idea that your audience is going to be interested in.
Vertical oriented images work the best. They stand out more to users and are more attention-grabbing than wider images.
Make sure the images you choose are high-quality. When your image is low quality, or even blurry, it’ll just look like an amateur made it. The better an image is, the more likely it’s going to catch someone’s eye as they scroll through their feed.
Don’t forget to include a call to action in your copy. Make it subtle, but effective.
Keep up With Your Pinterest Analytics
Once you’ve promoted your pin, like any social media ad campaign, you need to keep an eye on it. Check your Pinterest analytics frequently to make sure that what you’re doing is beneficial.
The goal is to keep your CPC down, so if you see that you aren’t meeting your expectations something might need to change.
It could be that the image you chose isn’t working the way you want it to, or that you need to change some of your keywords.
It’s a good idea to change up the content or image every once in awhile. This will give your audience a fresh perspective.
The End Game
Advertising on Pinterest is the perfect opportunity for people to see your message and your brand without feeling like they’re looking at an advertisement. People are always looking for new ideas, so take advantage with amazing, shareable content.
Think you’re ready to get started on Pinterest? Then start trying it out now! Get those creative juices flowing and start sharing.
Pinterest could be the opportunity you’ve been looking for to open up new advertising potential.
If you need help creating and developing a Pinterest strategy, VPDM can help. Our professional digital marketing strategists are ready to show you how to get measurable results.
Get in touch with us today for expert advice and assistance to get you where you need to be.