Organic Growth Is Dead
If you’ve been involved in social media marketing over the last 2 years (or longer) you know as well as I do that growing your Facebook or Twitter following organically is a thing of the past.
If you want more fans and followers and to extend your reach on Facebook you must pay for it. Organic growth on social media is dead.
I’ve managed the Nightmares Fear Factory Facebook Page and its other social media for the last 5 years and have done very little Facebook advertising. It’s safe to say that I’ve likely spent less than $200 in Facebook ads for Nightmares.
I like to think we’ve built our following of over 26,000 fans organically. Maybe we have, and maybe that’s why that number is much lower than I’d have expected or predicted.
Suffice to say, I’ve begun Facebook advertising for this client as of this Fall. I’ve also added social media advertising to all of my recent proposals. It’s a necessary spend if you want to really maximize your social media marketing, search engine optimization, and your over all digital marketing strategy.
I’ve been playing with Twitter ads a lot lately. Personally, I really believe in them – as well as Facebook Ads (the Promoted/Sponsored variety). I’ve clicked on tweets that I found interesting not even realizing it was a paid ad! That was enough for me to become a believer of the value of Twitter ads and their ability to target accurately. At least in my experience.
On Monday, Twitter announced Scheduled Tweets giving advertisers much more flexibility in terms of scheduling tweets for various campaigns over the year.
“Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
Scheduled Tweets are available to Twitter Ads users in all supported languages.”
Two Ways To Create Scheduled Tweets
Users can go to ads.twitter.com to create and schedule new Tweets. There is a nice new blue Tweet button you’ll find on the top right corner of the nav bar.
Twitter has also added a new Creatives tab which will allow us to create and manage both scheduled Tweets and Twitter Cards in one place. I was like “Awesome!!” when I read that. The Creatives tab can be found up top in between Campaigns and Analytics.
In Twitter’s announcement of scheduled tweets they go on to talk about a new Tweet box and Scheduling options. Read the rest here.