So what’s the deal with small businesses and social media marketing?
If there was an effective and economical way for you to spend your marketing dollars where your advertising messages would be not only be seen and consumed, but also engaged with in the form of Likes, Retweets, +1’s, and Shares, would you allocate the budget?
What if I told you that a reasonable investment has the potential to reach literally 10’s of thousands to millions of targeted, qualified, potential customers, would that make it a more attractive internet marketing option and would you see the benefits of small businesses and social media marketing?
In my humble opinion, shifting your advertising budgets to Social Media, Google AdWords, or any other form of Internet marketing is vital to the success of many SMB’s today.
It’s no secret that startups and smaller companies have limited marketing budgets. In some sectors it’s hard for a SMB to compete with larger counterparts who essentially own traditional marketing channels and ‘real estate’, if you will, due to their larger marketing spends.
So what’s an SMB to do? My suggestion is for small businesses and social media marketing to come together and realize that using both free and paid features of social media networks is a match made in heaven.
You want to see proof though don’t you?
To help you with that, I found this helpful Infographic on digitalsherpa.com, which will help you understand that when small businesses and social media marketing meet, this partnership helps improve website optimization, boost search engine rankings, and increase conversions.
Be sure to note the takeaways below the Infographic for a summary of key stats.
Small Businesses and Social Media Marketing
Made by=”https://digitalsherpa.com/about-digitalsherpa/”>Content & Social Media Marketing | DigitalSherpa
1. 4 out of 5 small businesses are using Social Media as a marketing tool.
Are you? Have you:
- Optimized your Facebook page for search (SEO)?
- Do you regularly post, monitor, and manage your social media networks?
- Are you scheduling you posts and tweets for maximum exposure?
- Have you experimented increasing your reach with Facebook Sponsored Stories, Sponsored Posts, and Promoted Tweets?
If you’re unfamiliar with these paid features and would like some tips on advertising on social media sites, here’s a post I wrote outlining 11 Tips To Advertise On Social Media Sites. This article will convince you that a partnership with small businesses and social media marketing can be lucrative.
2. Companies that Blog get more website visitors (55%).
This is something I stress in any pitch to SMBs for a comprehensive and effective social media marketing and search engine optimization strategy. If you’re blogging, you need to ensure your blog posts are well optimized for your relevant key search phrases and keywords. This will help you rank higher in search engine rankings.
You then need to create keyword rich posts for Facebook, Twitter, and Google+ and share each and every post, multiple times over a strategized time period. (Do NOT forget Google+, please!)
These efforts will better the chances of your posts ranking high in the SERPs (Search Engine Results Page) and ultimately drive traffic to your website.
This advice is also beneficial to B2B companies in that those with blogs generate 67% more leads than those that don’t have a blog.
3. 88% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours.
This is a phenomenal statistic and speaks to the increasing mobile world we live in. If you’re not marketing and designing for mobile in a year or less you will be wishing you had been.
Don’t forget about your Yelp listing as well.
Above all make sure your website and all social spaces are optimized for mobile search. Mobile search is different than desktop search in a couple of key ways.
- With mobile GPS and location tracking on many social apps and of course Google being able to tell where you are when you’re searching for something are all major factors that influence the search engine rankings and results.
- People tend to use different search terms when searching on mobile. This be due to environmental factors as well as the challenges of typing on a mobile screen keyboard.
4. Common Mistakes
Did you see the common mistakes small business owners make? If not scroll back up and check them out. If you find yourself making some of those mistakes, don’t feel bad. It’s safe to say we all have made some of them at some point. It’s never too late to tweak, fix or start your small businesses and social media marketing strategy.
The question is what now? If you need advice, guidance, or help executing your social media marketing or search engine optimization strategy, I can help you. Reach out.