Snapchat Geofilters & The Advantages of Marketing With Snapchat: Why Your Business Needs to Get on Board
Scroll through your Facebook news feed and chances are you’ll come across at least one photo of someone with dog ears and a giant tongue.
Snapchat geofilters are huge right now, and they’ve begun to trickle over to other social media platforms. That’s why marketing with Snapchat is an essential component of your strategy.
This is especially vital if your business’ target market is Millennials or Generation Z.
Here are some shocking statistics about Snapchat:
- There are over 100 million daily active users.
- 54% of Snapchat users log in daily and use Snapchat geofilters!
- More than 400 million Snaps are sent each day.
- People under 30 are the largest demographic of Snapchat users.
We even listed Snapchat’s domination as one of the top digital marketing trends of 2016.
If this sounds a little intimidating to you, there’s no need to worry. Marketing with Snapchat is better than ever thanks to the new and exciting opportunities of Snapchat geofilters.
The Rise of Snapchat
It started as a simple platform to send quick picture or video messages to your friends. The messages would last for a few seconds and then disappear forever.
Soon, Snapchat became increasingly popular and more features were integrated into the app. Stories became an option where users could upload quick pictures or videos that stayed up for 24 hours. Friends can view these messages in the Recent Updates section.
In fact, Stories were so successful that other platforms have replicated this feature on their own apps. Facebook is the latest tool to use them.
After Stories, Snapchat unleashed their most innovative feature yet: filters. You’ve more than likely seen some of these filters come up on Facebook or Instagram. They change regularly and include anything from adding dog ears to putting the user’s face inside a dancing animal.
You can also take a picture in the app and then swipe to add a tag or a sticker to your creation.
We don’t always understand the filters, but we do know one thing: Millennials and Generation Z love it. And that’s why you need to love it, too.
If your business caters to the 30-and-under demographic, being active on Snapchat is the best way to connect to those users in a persuasive and relevant way.
What Are Snapchat Custom Filters?
Snapchat custom filters are filters you can make for your own brand or event. Users can swipe right and add them to their pictures while they’re attending that event or visiting your business.
Geofilters are the newest way your brand can get on board with Snapchat’s custom filters feature. They’re available both for personal use and for brand use.
So you can create a filter for a number of occasions, from your business’ grand opening to your cousin’s baby shower.
For example, if you’re in Toronto, you’ll see tags of the CN Tower come up. If you’re at a specific event in the city, like the Canadian National Exhibition, there will likely be a custom tag for that as well.
When you use it for marketing, this tag will have your business or business event on it.
Why Should You Care About Snapchat Geofilters?
As marketing guru Gary Vee puts it, “A custom Snapchat geofilter is a branded impression on steroids.”
If that’s not incentive to use it, we’re not sure what is.
A Snapchat geofilter lets you expose your brand to Snapchat users right in their feed. It’s not an ad, so they can’t skip it or avoid it. And because it’s not an ad, it doesn’t feel like a marketing ploy.
For users, this is a fun way to show their friends what they’re up to. But for your business, it’s a great way to get your name out there and promote your brand or event.
Another bonus is the cost. Since they’re still a relatively new feature that hasn’t become oversaturated, they are very affordable for your marketing strategy.
In fact, according to Snapchat, filters can start at just $5.00. How can you argue with that?
How to Create Your Own Geofilter
If you’re interested in using these cool Snapchat custom filters to help your business, here’s how to do it.
A few things to know before you start:
- Allow up to 2 business days before your filter is approved. Snapchat will let you submit your filter up to a day before you’d like it out, but it’s best to plan ahead and be prepared.
- Leave a buffer zone around your target area. This allows wiggle room in case the targeting isn’t exact.
- Confirm everything before you submit your filter. You won’t be able to change it once it’s been accepted.
Now that you’re prepared, here’s how you make one.
You can make your filter right on Snapchat’s website. There are many templates available, but you can also make a custom design.
Log in with your business’ Snapchat account and follow the directions on-site. It’ll give you the option to upload your own design, download one of their templates, or design one through the website.
Once you’ve uploaded your design, click through to choose the time, duration, and date, and then your target area. After that, you just need to submit and process your payment.
Sit tight, wait for it to be approved, and get Snapping!
Using Snapchat for Business Marketing
Marketing on Snapchat can get a little tricky because it’s not as straightforward with analytics as Facebook Ads Manager or Google Adwords. In addition, Snapchat advertising doesn’t work the same way that Facebook does- it’s harder to get your ads to appear to users.
But it’s still vital to be present on the app if your target market is there. Snapchat influencer marketing is vital to your strategy for these reasons.
Having a popular Snapchat personality use your business’ geofilter is a fantastic way to increase brand awareness. These influencers have a significant audience reach and can get your name out there without directly sending ads to those users.
Events like conferences, presentations, conventions, and performances are all great ways to use Snapchat custom filters for your business. Make sure you’re utilizing this whenever you host something.
Snapchat is super popular right now, so it’s inevitable that the company would begin to explore options for marketing with Snapchat. It’s also inevitable that your business gets on board with this phenomenon.
It’s important to stay native to the platform you’re using. What works for you on Instagram won’t work on Snapchat.
That’s why you need to be utilizing the amazing features Snapchat has. There’s no better way to promote your business on Snapchat than by throwing your hat in the ring and getting in on the trends your demographic is using.
Need help with your Snapchat marketing strategy?
Our team at VPDM includes millennials who love using Snapchat in their daily lives. Who better to help you navigate this trendy platform than its users themselves?
Let us help you get your business connected to the right audience. We’ll work with your business to come up with an effective, data-driven strategy that brings results.