Introducing Snapchat Stories Lasting 24 Hours

snapchat stories announced todaySnapchat Stories. An about-face?

I was thinking it was only a matter of time.

Especially after Snapchat CEO Evan Spiegel dropped some hints at TechCrunch Disrupt SF in September.

Then today I see this video from Snapchat introducing Snapchat Stories.

So What’s The Deal With Snapchat Stories?

The social network, and sort of new kid on the block, specializing in ephemeral media, announced on Thursday that they are now featuring a ‘timeline’ made up of what they’re calling Snapchat Stories where Snaps last all day!

You can create a whole day of Snap’s and present them in this new timeline area – or Snapchat Stories area – for all your friends (and enemies) to see…I wonder if you can share these Snapchat’s from friend’s timelines for the 24 hour period only? I need to check into that. Haven’t found anything while researching this.

Snapchat Stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Your Story always plays forward, because it makes sense to share moments in the order you experience them.

Your Story never ends and it’s always changing. The end of your Story today is the beginning of your Story tomorrow. And each Snap in your Story includes a list of everyone who views it.

Playing with Stories is the best way to understand it. So for the first time ever, we’re releasing an update simultaneously on iOS and Android. We hope you love it as much as we do.”

Although cool, and inevitable in my opinion, allowing Snaps to last a full 24-hours is a serious departure from the social networks original model where Snaps were temporary and only lasted for 10 seconds.

Was their original strategy flawed?
Did they misread the market?
Did they have a great idea and just didn’t execute properly?

These are the questions that are in my mind as well as how can I use this for creating creative and engaging content for current and future client’s internet marketing campaigns!

I’d love to hear your thoughts on Snapchat Stories and my questions above.


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