Social Media and Destination Marketing Strategies

social media and destination marketing

Your Destination Marketing Strategies Need Social Media

Are you involved in crafting and managing social media and content marketing for in the tourism industry, particularly with destination marketing? If so, I’m sure you already know how vital social media is as a research tool for consumers and travellers alike.

The traveller will certainly use social media sites like Facebook, Twitter, and Trip Advisor to research and plan vacations. They’ll talk to friends, read other traveller reviews, and may even ‘monitor’ social media conversations around the destinations they’re most interested in visiting.

The destination marketer can also use social media to promote their destination and target new visitors. Those involved in destination and tourism marketing are adept at understanding the vacation buyer persona and their behaviour, when it comes to travel and entertainment. It’s key for destination marketers to use social media effectively to influence the buying decisions of today’s travellers.


“Social media and tourism has forever gone together like peanut butter and jelly. It’s proven widely influential as it relates to driving customer buying designs and has been on the tip of everyones tongue in the marketing m,eating for resorts, amusement parks, cruse ships and tourism operations.”


It’s important for all tourism and destination marketers to understand the power of social media as it relates to destination marketing. In this post I want to highlight some of the opportunities that some in the tourism industry are totally missing out on.

Thanks to a handy infographic from LeadSift, we’ve been able to accumulate statistics from a variety of tourism research studies that you’ll be interested in learning. This could your primer to the future of social media and destination marketing.

destination-marketing strategies social media



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