Social Media Marketing Strategy | Social Media Engagement

Social Media Marketing

Social Media Marketing StrategyBuild a Strong Social Media Marketing Strategy

We believe Social Media Marketing strategy is:

The process of acquiring, engaging, converting and retaining online communities through unique, relevant and meaningful content.

A well executed social media marketing strategy not only will increase your website traffic, boost your search engine rankings, and draw attention to your brand, but it will also increase your revenue and your ROI.

If you could have the opportunity to communicate and interact directly with your consumers, offer deals, promote new products or services would you take it? Of course you would!

An optimized social media marketing strategy gives your customers the opportunity to connect with your brand like never before.

Today, your customers and prospects can ask you questions about your product or service and most importantly can share this info and your content with their own on and offline communities.

This digital interaction will provide you with valuable insights into your business and your customers and allow you to monitor your brand online and create new business opportunities.

If you’re looking for video production services for your social media content, we do that too! Check out our social media video production services page for more info.


After consultation with you, we will create the right Social Media Marketing strategy for your business and your brand.

Our experience with digital marketing and having two campaigns go viral, will provide you with a wide range of expertise in marketing, promotion, and communication.

Social Media Marketing Strategy



Based on the customized user marketing persons we create for your strategy, we’ll choose the most effective social media platforms to fit your brand.

We’ll analyze the data to build a fully optimized and targeted social media marketing strategy by creating, posting, and sharing your content while driving qualified customers to your website.

VPDM is successful in building communities for our clients on the following social media platforms: Facebook, Twitter, LinkedIn,YouTube, Google+,   Flickr, and Tumblr.

As we’ve grown, we’ve taken new clients into marketing on Pinterest, Instagram, Snapchat and Periscope.

Our social marketing strategy creates valuable “social signals” that will increase website traffic and boost your search engine rankings.

Social Media Marketing Strategy2. BLOG

We can not recommend blogging enough. If you’re a B2B business, you’re making a mistake if you think blogging isn’t for you. B2C companies should be blogging (i.e. creating website content) at least as much if not more than those in the B2B space.

A well written, fully optimized website, full of useful content, (blog articles are webpages!) is key to your company’s social media marketing strategy, and it’s not as hard as you think.

You have unique, relevant content and you may not even realize it. You can establish yourself as an expert in your field, drive traffic to your website, and increase conversions all from blogging. 


Let’s build your email database or grow your existing one. Email marketing is still one of the most successful internet marketing strategies and can provide incredible Re-Marketing strategies that help lead prospects through the sales funnel.

We’re able to create campaigns that will drive traffic to your website, promotional landing pages and ultimately drive website leads and website conversions.

Read more about VPDM’s Email Marketing Strategy.

Contact us to craft and execute your social media marketing and engagement strategy.


Digital Strategy VPDM Digital Marketing St.Catharines