2013: The Year Everything Changed
What a year it’s been for Content, Search, and Social.
Looking back at the past 10 months while researching for social media statistics 2013 version, I’ve realized that the work VPDM has been doing has been on pace, on track, and on trend with the ever changing and always evolving world of Internet marketing.
While working with different companies in a variety of business sectors, I’ve witnessed first hand the many changes and updates with digital marketing tactics such as: content creation, curation, social media marketing and engagement, social media optimization (SMO), and of course search engine optimization (SEO).
Content Marketing in 2013
This was the year where Google made it clear that ranking websites depends on much more than on page optimization tactics.
Focusing solely on metadata and on page SEO copy writing is fundamentally essential and should be executed on every website and maintained monthly. Google expects this.
In 2014, Content Marketing will be just as essential – in the eyes of Google and other search engines. Websites that are producing quality, relevant and useful content, and posting it on their website regularly, will be ready to rock.
Businesses will need to build a decent social media network to engage with and share the compelling sharable content their creating.
If fans and followers share your content, this produces signals to Google and other search engines that your content is relevant to your niche and useful to your target market.
These “social signals” let search engines know that your content is useful and interesting to others. The reward for businesses is that social signals will boost your search engine rankings.
SEO The Ever Evolving Hellion
The SEO monster is a very fluid beast where things change often. Google announced a brand-new algorithm, which they named Hummingbird, in October 2013 and in that announcement they told us that the brand new algorithm had been functioning since August 2013! Who knew?
This announcement instantly revealed Google’s plan for SEO in 2014.
They also announced many updates to that algorithm in 2013. If the terms Panda and Penguin sound familiar you’ll know what I’m talking about.
The Monetization of Social Media
We also saw social media advertising become a major factor in any social media strategy this year. Facebook, Instagram, Twitter, and Pinterest all have social media advertising models and many large companies and SMBs are taking full advantage and seeing significant ROI with there reasonably priced and effective social advertising options.
The ability to reach your total Facebook fans and then some is heavily influenced by your Facebook Ad spend.
It’s quite literally impossible to grow your fans and increase your reach without advertising on Facebook. It’s been this way this whole year and it will continue in 2014.
Social Media Statistics 2013
This will only continue for large companies and small businesses that invest in social media marketing with a complete and comprehensive content, search, and social digital marketing strategy.
The Infographic below sourced from visual.ly outlines 46 Amazing Social Media Facts from 2013. A few of these will blow your mind. I’ll list some of the facts that I found most interesting but be sure to see the rest.
The Most Interesting Social Media Facts 2013
+ 23% of Facebook user’s check their account more than 5 times a day.
+ 75 %of possible engagement a post gets in its first 5 hours.
+ 60% of Twitter users access it from their mobile.
+ Twitter’s fastest growing demographic is 55-64 year olds.
+ There are over 343 million active users on Google+.
+ 80% of users login at least once a week to G+ and 60% login every day.
+ More than 16 billion photos have been uploaded to Instagram.
+ Every second 8000 users like a photo.
+ Food is the top category discussed on Pinterest at 57%
+ 80% of total Pinterest’s Pins are RePins.
+ 4.2 billion people use a mobile device to access social media.
+ More than 23% of marketers are investing in blogging and social media.
+ Around 46% of web users turn to social media for making purchase decisions.
Do you think all of those numbers will increase in 2014 and beyond? I’d bank on it.
What facts blew your mind? The Google+ numbers or that only 23% of marketers invested in social media and blogging (i.e. content marketing!) in 2013?
Please let me know in the comments.