Stop Guessing at Social Media Image Sizes

Social Media Image Sizes Checklist - VPDM Digital Marketing Niagara, Toronto, Hamilton, GTA

A Guide to Social Media Image Sizes

When it comes to sharing content on social media, there’s no doubt that content with images which fit optimal social media image sizes get more engagement. Studies have shown that images are much more easy to consume for users.

Marketers are able to use this to their advantage to create content using properly optimized images that will in turn help create more engagement for their clients.

However, when it comes to sharing images on social media, each platform has different specifications for sharing images.

Image file size restrictions and image proportions are different for most platforms, and knowing these constraints can help make it easier to share the same content across the different platforms.

Facebook

Facebook has several important areas of distinction where images are intended to go. Having an engaging profile photo, cover photo, and images shared in posts are important to making your Page look the best.

That being said, it’s important to optimize images to generate great previews.

Facebook Cover Photo Size Template - VPDM Digital Marketing Niagara, Toronto, Hamilton, GTA

The image dimensions and maximum file size restrictions for Facebook are as follows:

  • Your Page’s profile image: 

    • Displays at 160 x 160 pixels on your Page on computers, 140 x 140 pixels on smartphones and 50 x 50 pixels on most feature phones
    • Must be at least 180 x 180 pixels in order to upload
    • Will be cropped to fit a square
  • Your Page’s cover photo:

    • Displays at 851 x 315 pixels on your Page on computers, and 640 pixels wide by 360 pixels tall on smartphones
    • Should be 851 x 315 pixels and less than 100 KB in size in order to load the fastest
  • Posting social share images on your Page:

    • For posts that don’t have a link attached to them, the optimal size for sharing is 1200 x 1200 pixels
    • For posts that have a link attached to them, the optimal size for sharing is 1200 x 628 pixels
    • Facebook has recently changed the file upload limit to 25 MB

Facebook Share Images Size Chart - Link Images - VPDM Toronto SEO Niagara Social Media

For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.

Twitter

Twitter is another platform that can help generate engagement between you and your clients.

Like Facebook, Twitter has several areas where images need to be formatted for optimal viewing.

Twitter Image Template VPDM Digital Marketing Toronto, Hamilton

The image dimensions and maximum file size restrictions for Twitter are as follows:

  • Your profile image:

    • Displays at 200 x 200 pixels on desktop and laptop computers
    • Recommended upload size is 400 x 400 pixels
    • Maximum file size is 100 KB
    • JPG, PNG, and GIF’s are all acceptable formats, however we usually recommend JPG unless your profile photo has words, in which case a PNG is best
  • Header photo:

    • Recommended 1500 x 500 pixels for upload size
    • Maximum file size is 10 MB
    • Again, acceptable formats are JPG, PNG and GIF.
  • Sharing photos on Twitter’s stream photos

    • Recommended 1200 x 672 pixels
    • Maximum file size for photos is 5 MB and 3MB for GIFs.

Instagram

As a social networking site that is based entirely on sharing images, it’s very important to optimize images appearing on Instagram.

Instagram Image Size Chart - VPDM Digital Marketing and SEO Toronto, Niagara

The recommended image dimensions and maximum file size restrictions for Instagram are as follows:

  • Your profile image:

    • Displays at 110 x 110 pixels
    • Make sure to crop photo to fit the aspect ratio of 1:1
    • Recommended size of 161 x 161 pixels
  • Sharing photos on Instagram:

    • The thumbnails of shared photos appear at 161 x 161 pixels
    • Appear in your feed at 510 x 510 pixels
    • Recommended upload size of 1936 x 1936 pixels

Pinterest

Pinterest has quickly turned into a great tool to use in social media marketing. Creating boards is one of the most important thing you can do on Pinterest.

However, it’s important that you use images that fit the criteria to look best.

And don’t forget to market to both genders, not just women are on Pinterest!

Pinterest Cover Photo Image Size  VPDM Digital Marketing St. Catharines

The recommended image dimensions and maximum file size restrictions for Pinterest are as follows:

  • Your profile image:

    • Appears at 165 x 165 pixels on the homepage
      • Otherwise 50 x 50 pixels throughout the rest of the site
    • Recommended image size is 165 x 165 pixels
  • Board display image:

    • Displays as a large thumbnail at 222 x 150 pixels
      • Be sure to pick a picture that is relevant to the board and is engaging
  • Pins:

    • Thumbnails display at 236 pixels in width
    • Expanded pins have a minimum width of 600 pixels (the height is scaled)
    • Recommended image size is 600 pixels wide

Pinterest Pins Image Size Template VPDM Digital Marketing Company Toronto

LinkedIn

Maintaining a professional business page on LinkedIn is another beneficial option. LinkedIn has pages specifically devoted to businesses, and as such different images and specifications are required for this social media platform.

Linked In Optimal Image Size Chart - VPDM Digital Marketing and SEO Company

The recommended image dimensions and maximum file size restrictions for LinkedIn are as follows:

  • Standard logo:

    • Resized to fit 100 x 60 pixels
    • Maximum file size is 2 MB
    • PNG, GIF, or JPG are all supported file types
  • Square logo:

    • This is the brand image that shows up when your company is searched
    • Resized to fit 50 x 50 pixels
  • Career cover photo:

    • Should be sized to fit 974 x 300 pixels with a maximum upload size of 2 MB
  • Banner image:

    • Should be sized to fit 646 x 220 pixels
    • Maximum upload size of 2 MB

Tumblr

For some businesses, being on Tumblr can be a great way to communicate with clients. It’s of course important to know who you’re speaking to and whether your clients are on this type of social media.

Like all other social media sites, Tumblr has its own image specifications.

Tumblr Image Sizes

The recommended image dimensions and maximum file size restrictions for Tumblr are as follows:

  • Profile image:

    • Minimum of 128 x 128 pixels
  • Tumblr dash images:

    • Displays at 570 x 750 pixels
    • Upload dimensions should be 1280 x 1920 pixels
    • Images can not exceed 10 MB

Google+

Finally, Google+ is another social media platform that some local businesses should be interested in.

Google Plus + Image Size Template VPDM Digital Marketing and SEO Toronto, Niagara

The recommended image dimensions and maximum file size restrictions for Google+ are:

  • Profile image:

    • Unlike all other social media sites, Google+ crops your profile picture into a circle
    • Displays at 250 x 250 pixels
  • Cover image:

    • Recommended upload size of 1080 x 608 pixels
  • Shared images:

    • Upload at a minimum width of 497 pixels
    • Maximum upload of 2048 x 2048 pixels
    • Thumbnails display at 150 x 150 pixels

 

VPDM Can Help With Your Social Media

As you can see, resizing images for social media can be a daunting task.

It’s also important to remember to redesign for the specific social media platforms in order for images to look best.

Feel free to contact us to help get your business started on social media.

Get your digital strategy now. VPDM Digital Marketing Niagara

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Tim Amerlinck

Tim’s designs are strongly influenced by the Swiss style of design as well as his passion for nature and the environment. He loves the challenges design presents and using his know-how to create designs that are aesthetically pleasing. To him there is nothing more satisfying than creating a design both you and the client are proud of.

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This entry was posted in Facebook, Google+, Instagram, LinkedIn, Pinterest, Recommended, Social Media Optimization (SMO), Tumblr, Twitter.