What Is SEO: A VPDM Explainer Video


What Is SEO and Why Do You Need it?

Have you ever asked yourself, “What is SEO?” or “Why does my website need SEO?” If so, WATCH the video above! If you’re a business owner these days, you likely have heard the phrases search engine optimization (SEO) or search engine marketing (SEM) many times. You may have also received those regular spammy emails from so called “SEO Gurus” and “SEO Ninjas” who claim to be able to get you to the “top of Google” for “your targeted keywords”. How do they even know what the targeted keywords in your SEO strategy are anyway? Don’t fret, VPDM Digital has the answer for you and all you need in less than 2 minutes with the SEO explainer video above. The official wikipedia definition of SEO, or search engine optimization, is that SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. That definition is actually quite boring, and really doesn’t make the significant importance of SEO on your website sound very sexy.

The simple fact is, if you build a website, you can not expect to attract visitors just because you launched your website and starting publishing content. Essentially, just because you build it doesn’t mean it will be found.

This is where SEO comes in. All major search engines such as Google, Yahoo, and Bing, serve up the most relevant results to their users search queries. The search engines have results consisting of many types of digital media. Everything from articles on web pages to videos, podcasts, slideshare decks, pdf’s, etc. Each and every website must be mobile responsive, meet the latest w3c standards, have an up-to-date sitemap, that has been submitted to search engines, and have its metadata in its website html code optimized for search engines. This stuff is just basic and Google expects every website to fall into this category. If you’re new to SEO and want to understand exactly what SEO is and why your website needs it, take 2 minutes to watch the SEO explainer video, embedded above, which will help any business owner.   If you’d like to discuss your SEO strategy or your Google AdWords PPC campaign, please email us directly.


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