Digital marketing is key for any sound business strategy today. Content, Search, and Social are the three basic elements that need to be covered in any digital marketing plan. Not to say that trifecta is the be all and end all but they should certainly be 3 key areas of focus. For this post I wanted to focus on social and “social signals for SEO”.
What are Social Signals for SEO?
Social Signals for SEO is the concept of recommendations coming to search engines in the form of Facebook ‘likes’, Google +1’s, tweets and re-tweets, and any social sharing done by millions of people around the world everyday. Social Signals are very important to Google as they are essentially trying to get recommendations from users through its “+1”. This fact alone should motivate small business owners to have a well optimized Google+ page as well as a well optimized Google Places page (Google+ Local business page). Seems obvious doesn’t it?
Why are Social Signals Important in Search?
SEOmoz.org has a great post to guide you through what social signals are and the steps you should take to improve your websites social signals. Here’s a taste to get you started:
How and why do social signals improve rankings?
“While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
Indirect impact comes from:
- Increased inbound links and citations due to improved online visibility/brand awareness
- Increased positive reviews (in Google Local, Yelp, etc.) due to happier customers
- Decreased bounce rate, higher time on site, and more repeat visitors to your website
While the direct impacts are pretty straightforward, I’ll elaborate on the indirect impacts.”
How and why do social signals for SEO improve rankings? Read the rest of the story here.